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The RNC's California Experiment: State and National Party Collaboration in Reforms to Minority Outreach

Abstract

Neither the Republican National Committee nor the Republican Party can continue to rely primarily on white voters to win elections. Leadership at both levels of the party has acknowledged the power of demograohic changes that favor the the Democratic opposition. Shortly after the 2012 general election CRP chairman and former California state senator Jim Brulty spoke to the racial demographic changes, recognizing the implications for state and national Repulican candidates.The electorate has changed, Republicans have not reacted to that change, and California is dominated by Democrats because Republicans can't figure out how to get votes form anybody who is not white.

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