Institute for Money, Technology & Financial Inclusion

Crowdfunding to support personal and medical needs has risen in popularity in recent years. Many sociologists are critical of needy individuals’ turn to online fundraising, seeing it as a response to deficits in health care and social protection, and arguing that it may widen social inequalities. Most of these studies have taken place in the United States, China, and Great Britain. This paper explores crowdfunding in sub-Saharan Africa, offering us an opportunity to rethink the context and value of crowdfunding and its relationship to family and friend networks, philanthropy, and charity. It also examines how online crowdfunding relates to cultural ideas about dependency and care. Based on my ethnographic fieldwork at the Nairobi crowdfunding platform M-Changa conducted from 2016 to 2021, I describe how social entrepreneurs, women, and NGO representatives raise money for philanthropic initiatives, medical and education costs, family rituals, and COVID-19 relief. The paper reveals the diverse financial relationships, identities and goals emerging on the platform. Reflecting on this diversity of caring finance, this paper then explores the ambiguous commercial, social, and political potentials of crowdfunding as peer-based digital finance in the Global South.