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Travinfo Evaluation: Traveler Response Element Broad Area Study
Abstract
This paper presents the preliminary findings of a first wave Broad Area survey, administered in November 1995, of the TravInfo Field Operation Test in the San Francisco Bay Area. The purpose of the survey was to define baseline attitudes, opinions and travel behavior of travelers for assessment of the general impact of TravInfo. Questions focused on trip characteristics, acquisition patterns of information, effects of traffic information on travel behavior and the demographic profiles of Bay Area travelers.
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