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Nailed It: Producing and Consuming in Tokyo's Nail Industry


This study, supported by public observation, interviews, and analysis of Japanese fashion and nail magazines, looks at the role of the Tokyo nail industry in the shaping of Japanese women's bodies. I particularly investigate how, through the lens of the nail industry, issues surrounding class, race, and femininity are played out in Tokyo today. The visible gap between women who can afford, either economically or socially, to wear extreme forms of nail art publically marks women as culturally acceptable or socially transgressive.

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