Electronic Green Journal
Technology and Communication in the Environmental Movement
- Author(s): Leeder, Kim
- et al.
The proliferation of the Internet has profoundly altered the way the environmental movement communicates both internally and externally. Personal meetings, phone calls, and door-to-door canvassing have been widely replaced by email, listservs, websites, and social networking applications. The author investigates the ways the environmental movement is currently using the Internet and explores the impact of these changes on the effectiveness of environmental communication. The paper concludes with recommendations for how environmentalists may best take advantage of new technologies and suggests the need for a renewal of more traditional, in-person strategies to complement online activities.