UC Santa Barbara

The present investigation tests: (i) whether the perception of an human infants eyes, relative to other facial features, especially strongly elicits parental responses (e.g., appraisals of cuteness and vulnerability); (ii) if, so, whether effects of the visual perception of eyes may be partially attributable to eye contact; (iii) whether the perception of non-human animals (puppy dogs) eyes also especially strongly influence appraisals of their cuteness and vulnerability; and (iv) whether individual differences in caregiving motives moderate effects. Results from 5 experiments (total N = 1458 parents and non-parents) provided empirical evidence to evaluate these hypotheses: Appraisals of human infants were influenced especially strongly by the visual perception of human infants eyes (compared to other facial features); these effects do not appear to be attributable to eye contact; the visual perception of eyes influenced appraisals of puppy dogs, but not exactly in the same way that it influenced appraisals of human infants; and there was no consistent evidence of moderation by individual differences in caregiving motives. These results make novel contributions to several psychological literatures, including literatures on the motivational psychology of parental care and on person perception.