Proceedings of the Annual Meeting of the Cognitive Science Society

This study explored how sociocultural pressures and internalized beauty ideals play a role in how women and men perceive the attractiveness of different body types of the same and opposite gender. Results showed that when judging the attractiveness of bodies of the same gender, internalized beauty ideals have different effects on women and men. Women’s judgments of the attractiveness of female bodies are predicted by the pressure exerted by a thin beauty ideal, while men’s judgments of the attractiveness of male bodies are predicted instead by a muscular beauty ideal. Attractiveness judgments for bodies of the opposite gender are influenced by the pressure to be thin and the perceived influence of significant others. Sociocultural pressures also have a stronger effect on women than men. These findings offer an initial window into the distinct factors that shape body image construction for the digital generation of women and men.