Proceedings of the Annual Meeting of the Cognitive Science Society

To achieve goals, people leverage cognitive control to adjust how they process information. Here we show that frequent adjustments in information processing strategies (e.g., response threshold) within a single task give rise to reconfiguration costs. In two experiments we induced different performance goals in a Stroop task via explicit instruction or incentives, and these goals either varied or were fixed across different blocks. Across both experiments, we find smaller adjustments in control intensity when people frequently adjust the amount of control they exert, relative to blocks in which they don’t. We show that these results can be accounted for with a model that maximizes reward rate while minimizing reconfiguration costs (proportional to the Euclidean distances between the previous and current control signals). These findings suggest that cognitive control adjustments are regularized to constrain larger adjustments in control, which has important implications for computational modeling and measurement of motivated cognitive control.