This paper addresses part of the question "how do we say the same thing in different ways in order to communicate non-literal, pragmatic information?". Since the style of the text can communicate much information — it may be stuffy, slangy, prissy — generators that seek to satisfy pragmatic, hearer-related goals in addition to simple informative ones must have rules that control how and when different styles are used. But what is "style" ? In this paper,formal and informal language is analysed to provide stylistic rules that enable a program to produce texts of various levels of formahty
