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Open Access Publications from the University of California

A Generative Model of Conspicuous Consumption and Status Signaling

Creative Commons 'BY' version 4.0 license
Abstract

Status signaling drives human behavior and the allocation of scarce resources such as mating opportunities, yet the generative mechanisms governing how specific goods, signals, or behaviors acquire prestige remain a puzzle. Classical frameworks, such as Costly Signaling Theory, explain stable equilibria but struggle to explain how semiotic meaning changes based on context or drifts dynamically over time. In this work, we propose a computational theory of status grounded in the theory of appropriateness, positing that status symbols emerge endogenously through a feedback loop of social observation and predictive pattern completion. We validate this theory using multi-agent simulations of Large Language Models (LLMs) with the Concordia framework. By experimentally manipulating social visibility within naturalistic agent daily routines, our model suggests that social interactions transform functional demand into status-seeking behavior. We observe the emergence of price run-ups and positive price elasticity (Veblen effects) for both real-world luxury items and procedurally generated synthetic goods, ruling out pretraining bias as the sole driver. This work provides a generative bridge between micro-level cognition and macro-level economic and sociological phenomena, offering a new methodology for forecasting how cultural conventions emerge from interaction.