Proceedings of the Annual Meeting of the Cognitive Science Society

Creativity evaluation is often treated as a static process, with objects being judged against fixed criteria. However, in realworld contexts, evaluations may change as evaluators discover alternative perspectives toward the same object. This study examined creativity evaluation as a dynamic cognitive process driven by perspective discovery. We used ambiguously interpretable 3D objects to investigate how novelty and usefulness evaluations change as evaluators shift perspectives and whether overall evaluations are updated. Perspective differences were quantified by embedding evaluator-generated descriptions using a large language model and computing the semantic dissimilarity between perspectives. Greater perspective differences predicted larger changes in novelty and usefulness ratings, and overall evaluations were more strongly influenced by post-shift ratings than by initial ones. We manipulated the concreteness of material informationconstrained perspective discovery in a phase-dependent manner. The findings provide empirical support for perspective discovery mapping onto representational reconstruction in creative problem solving, facilitating changes in creativity evaluations.