Proceedings of the Annual Meeting of the Cognitive Science Society

Investors rely on judgmental heuristics and comparative analysis for future stock price prediction based on specific components of information in hand. Information components are used as anchors for price estimation. Through an eye-tracking experiment, we aim to understand the perceived significance of various formats of information, particularly focusing on graphical and numerical components, and to explore the influence of complex time-varying patterns in stock price line plots. Results show that graphical components capture higher visual attention. Participants are not always loss-averse and prominently exhibit disposition effects for investment decisions in profitable scenarios. The 52-week high is allotted the highest fixation duration, signifying its perception as a strong reference point. Investment choices were found to be varying based on levels of prior knowledge and experience. The visual gaze analysis provides behavioural insights into complex decision-making processes.