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Mitigating Concerns and Maximizing Returns: Social Media Strategies for Injury Prevention Non-profits

  • Author(s): McMillan-Cottom, Tressie
  • et al.
Abstract

Injury prevention programs can use social media to disseminate information and recruit participants.Non-profit organizations have also used social media for fundraising and donor relationshipmanagement. Non-profit organizations (NPOs) with injury prevention missions often serve vulnerablepopulations. Social media platforms have varied levels of access and control of shared content. Thisvariability can present privacy and outreach challenges that are of particular concern for injuryprevention NPOs. This case report of social media workshops for injury prevention NPOs presentsconcerns and strategies for successfully implementing social media campaigns. [West J Emerg Med.2014;15(5):582–586.]

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