Proceedings of the Annual Meeting of the Cognitive Science Society

The opportunistic assimilation hypothesis posits that struggling and failing to solve a problem creates failure indexes, or long-term memory traces of the problem, that creates sensitivity to environment hints that trigger insight experiences. Past laboratory research has cast doubt on the usefulness of such hints during incubation breaks, but laboratory work is limited in its ability to recreate the diversity of stimuli in everyday life the opportunistic assimilation hypothesis requires. The current paper evaluates the insight experiences of over 150 participants who solved an insight math puzzle outside the lab for the presence of incidental hints that aided with problem solving. Across two studies, participants reported that chance hints in the wild had helped them to solve the puzzle and triggered insight moments. This suggests that opportunistic assimilation may play a role in everyday insight experiences and should not be discounted in future research.