Proceedings of the Annual Meeting of the Cognitive Science Society

We introduce a new empirical paradigm for studying naturalistic active learning, as well as new computational tools for jointly modeling algorithmic and rational theories of information search. Subjects in our task can ask questions and learn about hundreds of everyday items, but must retrieve queried items from memory. In order to maximize information gain, subjects need to retrieve sequences of dissimilar items. We find that subjects are not able to do this. Instead, associative memory mechanisms lead to the successive retrieval of similar items, an established memory effect known as semantic congruence. The extent of semantic congruence (and thus suboptimality) is unaffected by task instructions and incentives, though subjects are able to identify efficient query sequences when given a choice. Overall, our results indicate that subjects can distinguish between optimal and suboptimal search if explicitly asked to do so, but have difficulty implementing optimal search from memory. We conclude that associative memory processes place critical restrictions on people’s ability to ask good questions in naturalistic active learning tasks.